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WolfPack Service Plans at a Glance

Every WolfPack service comes in three plans: Basic, Advanced, and Pro. Each plan includes everything in the one below it plus more. This article summarizes how the plans differ for every service line, so you can see what your current plan covers and what moving up would add.

Prices are not listed here because they depend on your market, your locations, and how services are combined. Your specialist or account manager can give you a current quote.

How the plans work

  • Basic covers the fundamentals, with email support and a monthly report.
  • Advanced adds the work that compounds over time, such as content, more channels, or more automation, plus a quarterly strategy call.
  • Pro adds the most aggressive scope, competitive and AI analysis, and a monthly strategy call.

Strategy call details are in How to Schedule a Call With Your Specialist.

What each plan includes

  • SEO and AI Search Optimization: Basic covers the foundations of your local presence, Advanced adds ongoing content and page optimization with deeper tracking, and Pro expands that work and adds AI search analysis and competitor insight.
  • Advertising: Basic covers local lead-generation ads with close monitoring of lead quality, Advanced adds more search advertising channels and a custom landing page, and Pro extends your ads across many more platforms.
  • Social Media Management: Basic covers a steady posting schedule on core platforms, Advanced adds more platforms, video, and hands-on engagement, and Pro adds the widest platform coverage plus competitor and trend analysis.
  • Web Design and Hosting: Basic delivers a complete, professionally built site, Advanced adds search-optimized page content, and Pro adds planning sessions, extra revision support, and multi-location features. Hosting and maintenance is a separate month-to-month service.
  • CRM and Email Marketing: Basic covers the essentials of keeping your systems and data running, Advanced adds more regular campaigns and outreach, and Pro adds the most hands-on build and management time.
  • Review Request and Management: a single plan that automates review requests and monitoring for you.
  • Branding: a one-time project where Basic delivers the core identity, Advanced adds more design options and supporting materials, and Pro goes deepest on concept development and brand analysis.

For the full, current breakdown of what is included at each level, see that service's page on our website.

Heads up: Your proposal is the most up-to-date description of your individual plan. If anything here seems to differ from your proposal, your proposal wins. Ask your specialist if you are unsure what is included.

Frequently asked questions

Can I mix plans across services? Yes. Many clients run Advanced SEO with Basic Advertising, for example. Each service is chosen on its own.

How do I know which plan I am on? It is listed in your Customer Portal and on your original proposal. Your specialist can confirm.

Can I move up or down? Yes. Ask your account manager. Some services, such as Pro Advertising, have minimum commitments. Plan changes usually take effect at the start of your next billing month rather than mid-month, so give your specialist a little notice. See Service Pause and Adjustment Policy for the details.

What is not included in any plan? Anything outside the listed scope is quoted separately, for example a large website redesign under an SEO plan, or custom software development under a CRM plan. Your specialist will always tell you before something is out of scope.

Questions?

Your WolfPack specialist team or account manager can confirm your current plan, explain what a step up would add, and provide a quote. Reach out through your Customer Portal or reply to any email from the team.

Related articles: How to Schedule a Call With Your Specialist · How to Read Your Monthly SEO Report · Getting Started: Your WolfPack CRM Automations Explained · What to Expect When Launching a Google Search Ads Campaign · Service Pause and Adjustment Policy