Understanding the Site Health Tab in Your Customer Portal

The Site Health tab shows the results of the technical site audit your SEO specialist runs on your website, updated every week and available any time you log in. This article explains where to find it, what the score and the three issue counts mean, and how to read the trends without a specialist on the call.

Heads up: Site Health is a different report from the monthly Website Health Report email, which covers your hosting and security status. Site Health is about how search engines crawl and read your site.

Where to find it

Log in to your Customer Portal.
Open the SEO & AEO page.
Click the Site Health tab, after Local SEO, Map Rankings, and Search Console.

Site Health is included with our Pro and Advanced SEO plans, because those plans include the ongoing technical work that fixes what the audit finds. If your plan does not include it, the tab says so and offers an Ask about Site Health button that reaches your specialist team.

Your health score

The large percentage is your Site Health score. The audit crawls your pages, checks each one against a long list of technical rules, and scores the site on how many pages pass. A higher number means fewer and less serious problems.

The ring and number show green at 90 percent or higher, amber from 70 to 89, and red below 70.
Most of our clients' sites sit between 85 and 92 percent, and 92 percent or higher is the target your specialist works toward.
Under the score you will see the date it was calculated, the date of the last audit, the next scheduled audit, and how many pages were crawled.
The arrow shows the change since the previous score. Up is good.

The health score is recalculated about once a month. The issue counts next to it update every week, so it is normal for the counts to move while the score stays put.

Heads up: A site that is large, old, or built on a theme that needs work will score lower than a small new site, even with the same amount of effort going in. Read your score as a trend over several months, not as a grade on any single day.

Errors, warnings, and notices

The audit sorts everything it finds into three levels of seriousness. The three tiles show how many of each were found in the latest audit, and the arrow on each tile shows the change since the audit before.

Level	How serious	Typical examples	What we do about it
Errors	High. These can stop a page from ranking or being crawled at all.	Broken pages and links, duplicate content, missing or duplicate page titles, pages that cannot be reached	Your specialist works through these first, usually within the monthly optimization cycle.
Warnings	Medium. These hold pages back without breaking them.	Missing descriptions, missing image alt text, thin pages, slow pages, missing or duplicate headings	Your specialist addresses the ones on the pages in your plan, starting with the pages that matter most to your business.
Notices	Low. These are observations, not problems.	Links marked nofollow, pages you have asked search engines not to index, pages with only one internal link, pages that only appear in your sitemap	Usually nothing. Notices help your specialist understand the site, and most sites carry hundreds of them.

Because lower is better for all three, the tiles show any increase in red, including notices. A jump in notices after an audit that crawled more pages is not a cause for concern. An increase in errors is the number to ask about.

Tip: Zero is not the goal for warnings and notices. Some are intentional, such as pages you do not want indexed, and some belong to parts of the site outside the SEO plan. Your specialist will tell you which ones are being worked and which ones are fine to leave.

The charts and audit history

Health over time plots each monthly health score, so you can see the long-term direction.
Issues over time plots errors, warnings, and notices from every weekly audit. Use the Severity dropdown to look at one line on its own.
Audit history lists every stored audit with its date, score, and counts. Click a column heading to sort. Weekly audits that did not recalculate the score show a dash in the Health column.

The date picker at the top of the page controls the charts and the history. The score and the three tiles always show the latest audit no matter which range you pick. The portal keeps roughly the last six months of audits.

Heads up: Your history starts when Site Health was turned on for your account. If you see only one point on a chart, the trend fills in after the next weekly audit. We do not have audit history for your site from before you joined us, so your first audit is your baseline.

How often it updates

Your site is audited on a schedule your specialist sets in our audit tool, and the portal picks up each finished audit once a week. The issue counts therefore update weekly and the health score about monthly. Your monthly SEO report still comes from your specialist as a recorded walkthrough, with the before and after on the issues that were fixed; this tab is for checking in between reports.

Messages you might see

Site Health is being set up. Your site audit is being connected to your account. Nothing is needed from you.
Your first site audit is running. The audit is connected and the first results have not reached the portal yet. Allow up to a week.
Health score arrives with the next monthly audit. Weekly issue counts are showing, but the first full scored audit has not run yet.
No audits in this date range. Pick a longer date range to see your history.
Site Health is included with our Pro and Advanced SEO plans. The tab is not part of your current plan. Use the Ask about Site Health button to reach your specialist team.

Questions?

Reach out to your WolfPack specialist team through your Customer Portal or by replying to any email from the team.