Campaign Types
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      Understanding Different Campaign Types in ActiveCampaign

      This article explains the six campaign types in ActiveCampaign—Standard, Automated, Auto Responder, Split Testing, RSS Triggered, and Date Based.

      Choosing the right type of email campaign is essential for effective communication and achieving your marketing goals. ActiveCampaign provides six unique campaign types, each designed to meet specific needs. Let's explore each campaign type and how you can leverage them to enhance your email marketing strategy.

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      Standard Campaign

      A Standard Campaign, often referred to as a “broadcast email,” is a single email sent immediately or scheduled for a future date. This campaign type is ideal for:

      • Announcing sales or promotions
      • Sending newsletters

      To create a Standard Campaign:

      1. Go to the Campaigns overview page.
      2. Select "Standard" and follow the prompts to design and schedule your email.

      Automated Campaign

      An Automated Campaign allows you to build complex email workflows using the automation builder. This is perfect for:

      • Drip campaigns
      • Managing customer journeys

      To set up an Automated Campaign:

      1. Select "Automated" on the Campaigns Overview page.
      2. Use the automation builder to create your workflow, adding triggers and actions as needed.

      Auto Responder Campaign

      An Auto Responder Campaign sends an immediate response when someone joins your list. Use this for:

      • Sending welcome messages
      • Confirming subscriptions

      To create an Auto Responder Campaign:

      1. Choose "Auto Responder" from the campaign types.
      2. Design your welcome message and set it to send upon list sign-up.

      Split Testing Campaign

      A Split Testing Campaign (or A/B testing) lets you send different versions of your email to see which performs better. This is useful for:

      • Testing subject lines
      • Comparing email content

      To create a Split Testing Campaign:

      1. Select "Split Testing" on the Campaigns Overview page.
      2. Create multiple versions of your email and specify your test criteria.

      RSS Triggered Campaign

      A RSS Triggered Campaign sends an email when your specified RSS feed is updated. This is ideal for:

      • Notifying subscribers of new blog posts
      • Sharing the latest products

      To set up an RSS Triggered Campaign:

      1. Choose "RSS Triggered" from the campaign options.
      2. Link your RSS feed and design the email template that will be sent upon updates.

      Date Based Campaign

      A Date Based Campaign is triggered by a specific date field on your contacts' records. This type is perfect for:

      • Birthday emails
      • Subscription renewal reminders

      To create a Date Based Campaign:

      1. Select "Date Based" from the campaign types.
      2. Choose the date field to trigger the email and design your message accordingly.

      FAQs

      1. What is the difference between Standard and Automated campaigns?

        • Standard campaigns are single emails sent at a specific time, while Automated campaigns are workflows triggered by various actions.

      2. Can I test multiple elements with Split Testing?

        • Yes, you can test different subject lines, email content, and other elements to determine the best-performing version.

      3. How do I update the RSS feed for an RSS Triggered Campaign?

        • You can update the RSS feed URL in the campaign settings at any time.

      4. Can Date Based Campaigns be used for anniversaries?

        • Absolutely! Any date field, such as anniversaries or renewals, can trigger these campaigns.

      5. Is it possible to combine campaign types?

        • Yes, you can use Automated campaigns to trigger other types of emails based on specific actions or dates.