Lead Qualification: How It Works and What It Costs

Lead Qualification is an optional add-on to your Lead Center that goes a step beyond tracking leads: it tells you whether each lead turned into a quote, whether that quote became a sale, and what the dollar values were. This article explains how the service works, who performs it, what counts as a qualified lead, and how it's billed. It's for anyone deciding whether to add Lead Qualification or trying to understand a charge on their invoice.

What Lead Qualification Is

Your base Lead Tracking service tells you how many leads came in and where they came from. Lead Qualification goes further: it determines whether each lead resulted in a quote, whether that quote converted to a sale, and captures the quote and sale values by tying the lead back to a job in your scheduler.

The fees for Lead Qualification go toward your WolfPack specialist team's work and are separate from the base fee and usage charges billed under Lead Tracking, which cover the hard costs of the underlying tracking software.

Who Does the Qualifying, and How

There are two ways your leads can be qualified, depending on which scheduling platform you use.

Option	How it works	Cost
Automated Qualification	Your WolfPack specialist team's system connects directly to your scheduler, finds the job tied to the lead, and pulls quote and sale status along with quote and sale values. No manual review required. Available only on platforms with a built integration (currently ISN and Spectora). Internal testing has measured this process at roughly 95% accuracy (about a 5% margin of error).	$1.50 / lead
Manual Qualification	Your WolfPack specialist team listens to the call and searches your scheduler by hand to tie each lead to a job, capturing quote and sale status along with values. Used for platforms without a built automated integration, such as Jobber and others.	$2.00 / lead

Supported Platforms

Platform	Qualification method
ISN	Automated ($1.50/lead)
Spectora	Automated ($1.50/lead)
Jobber	Manual ($2.00/lead)
Other schedulers	Manual ($2.00/lead)

Don't see your scheduler listed? Reach out to your WolfPack specialist team. New integrations are added on an ongoing basis, and manual qualification is available in the meantime.

What Counts as a Qualified Lead

A lead is marked Quotable when the caller is looking for a service you offer, within the service area you cover, regardless of whether they're a new prospect or an existing customer requesting a new job. A lead is marked Not Quotable when it's spam, a request for a service you don't offer, or located outside your service area.

Important: A "conversion" in your ad platform just means someone clicked or called. It doesn't tell you whether that person was a real, quotable opportunity for your business. Lead Qualification is what closes that gap by reviewing each call directly.

Getting Started

To enroll in Lead Qualification, you'll need to:

Be active on the Lead Center.
Share access to your scheduler with your WolfPack specialist team, so leads can be matched to jobs, quotes, and sales.

How It's Billed

Lead Qualification fees are billed in addition to your existing Lead Tracking fees.
These fees go toward your WolfPack specialist team's work and are not part of the software hard costs (base fee plus usage) billed under Lead Tracking.
Charges are applied per qualified lead.

Frequently asked questions

Do I have to choose one method for all my leads? The method is determined by the scheduler you use. If you're on a platform with a built integration (ISN, Spectora), you'll be on the automated service. If you're on a platform without one yet (Jobber and others), you'll be on the manual service.

How accurate is the automated qualification? Internal testing shows the automated qualification process runs at approximately 95% accuracy, with roughly a 5% margin of error. If you notice a lead that was qualified incorrectly or a value that looks wrong, tell your specialist so we can correct it and tune the rules.

What if my scheduler isn't integrated yet? Your leads can still be qualified manually at $2.00/lead. New integrations are added on an ongoing basis, and your scheduler may move to the automated service once one is built.

Is Lead Qualification required? No. It's an optional add-on for businesses that want quote and sale values tied back to each lead. Lead Tracking and the Lead Center are required for advertising clients, but you can stay on Lead Tracking alone if that's all you need.

Questions?

Your WolfPack specialist team can help you figure out which qualification method applies to your scheduler and walk you through enrollment.