How to Replace the Default Footer in Your Email

Customizing the footer in your email is crucial for branding and compliance purposes. Whether you're using the Email Designer launched in 2022 or the Classic Designer, this guide will help you replace the default footer with your personalized content. By following these steps, you'll ensure your emails are not only compliant with regulations but also maintain a professional appearance.

Using the Email Designer (launched 2022)

Locating and Opening the Email Template

First, you need to locate and open the campaign, automation email, or email template you want to edit. This can be done from your email marketing platform's dashboard.

Accessing the Campaign Summary Page

Once you've opened your desired email, you'll find yourself on the Campaign Summary Page. Here, hover over the design section on the right and click "Edit design" to open the campaign designer.

Adding a New Text Block

To add a new text block to your layout:

1. Drag and drop a text block from the sidebar into your email template.
2. Type the text that should contain the unsubscribe link.

Creating an Unsubscribe Link

Highlight the text you've just typed, then click the link icon in the navigation bar.

The "Add a Link" modal will appear. From here, you have two ways to add the personalization tag that includes an unsubscribe link:

1. Using the "Add a Link" Modal:

   • In the first dropdown, choose "Personalization Tag."
   • Type %UNSUBSCRIBELINK% in the following field, then click “Save.”
   • To reopen the "Add a Link" modal, click the two blue arrows in the "Link" section field.

   

    

2. Using the Right Panel:

   • In the "Link" section, type %UNSUBSCRIBELINK%. The dropdown option will change from "Site" to "Other." Your changes will automatically save.

   

    

    

Inserting Physical Mailing Address

To insert your physical mailing address:

1. Click the text block where you want the address to appear.
2. Click the "Personalization Tags" option on the top toolbar.
3. In the "Add a Personalization" modal, click "Message" and then choose either "List Sender Info (multiple lines)" or "List Sender Info (single line)."

The personalization tag for sender info will appear in the text block as either %SENDER-INFO% or %SENDER-INFO-SINGLELINE%. Your physical mailing address will replace the "Sender Info" personalization tag when you send the email. It's recommended to test your email to ensure it appears correctly.

Once both personalization tags are present, the default footer will disappear. Note that while you can add the %UNSUBSCRIBELINK% tag from the Personalization Tags option in the toolbar, you won't be able to adjust the text or appearance of the link without following the steps above.

Using the Classic Designer

Locating and Opening the Email Template

Open the email template you wish to edit through your email marketing platform's dashboard.

Accessing the Email Editor

Navigate to the email editor where you can modify the design and content of your email.

Adding a New Text Block

Drag a text block into your email template. Type the text that will contain the unsubscribe link.

Creating an Unsubscribe Link

Highlight the text and click the link icon. Use the personalization tag %UNSUBSCRIBELINK% in the link field to create the unsubscribe link.

Inserting Physical Mailing Address

Click the "Personalization Tags" option and select the appropriate tag for your sender info. This will insert your physical mailing address into the email footer.

FAQs

1. Why is it important to replace the default footer in emails?

   • Customizing the footer ensures compliance with legal requirements and helps maintain a professional appearance.

2. Can I change the text of the unsubscribe link in the Email Designer?

   • Yes, by following the steps outlined above, you can control the text of the unsubscribe link.

3. What happens if I don't include an unsubscribe link in my email?

   • Not including an unsubscribe link can result in non-compliance with email marketing laws and regulations.

4. How do I test my email to ensure the footer appears correctly?

   • Send a test email to yourself or a colleague to check the appearance and functionality of the footer.

5. Can I use my own custom tags for personalization?

   • Most email marketing platforms allow the use of custom tags, but you should refer to your platform's documentation for specifics.