GOOGLE ADS ADVERTISER VERIFICATION REQUIREMENTS

Google requires all advertisers to complete a one-time verification process to confirm who is behind an ad account. Once verified, your business name and location appear in Google's ad disclosures and the Ads Transparency Center, giving searchers more context about who is advertising to them.

Google is rolling this out to all advertisers. You'll receive an in-account notification or email when it's your turn to complete it.

Why Might I Be Asked To Verify?

There are several reasons Google may prompt you to verify your account:

You're part of Google's broad transparency rollout (eventually applies to all advertisers)
Your ads or account activity was flagged as potentially suspicious
You're advertising in a regulated category (e.g., financial services)
Your account was suspended and verification is required before an appeal can be reviewed

In some cases, Google will restrict or pause your ads until verification is complete, so it's important to act within the deadline provided (typically 30 days).

How Does The Process Work?

Google's verification process consists of five steps:

Receive a notification from Google
Answer questions about your business
Submit required documentation
Wait for Google's review
Receive verification confirmation

Google's review can take 3-5 business days after all documents have been submitted.

What Documents Do I Need?

Your requirements depend on how your Google Ads account is set up (as an Organization or an Individual).

You can check this under:

Admin → Billing → Settings → Payments Profile

Organization Accounts

Organization accounts must submit:

A business registration document (one of the following):

IRS EIN Confirmation Letter (e.g., CP575, 147C, CP299)
Certificate of Business Incorporation issued by your state
SEC filing (10-K, 10-Q, or 8-K)
Business credit report from Experian, Equifax, or TransUnion
Official government letter (government agencies only)

And

A government-issued photo ID from an authorized representative (account admin):

Passport
State ID
Driver's license
Permanent resident card / Green card

Individual Accounts

Individual accounts only need to submit a government-issued photo ID.

IMPORTANT: Your Business Name Must Match Exactly

The most common reason verification fails is a name mismatch.

The business name on your submitted document must exactly match the name on your Google Ads payments profile, including punctuation, legal suffixes, and abbreviations.

Before submitting, confirm the exact name Google has on file by going to: