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SMS Registration Guide

This article discusses how to register for SMS sending with WolfPack CRM

Important Notes

Sending SMS messages through mass automations requires registering your business. WolfPack does not manage registrations, as they are managed by a third party - The Campaign Registry. WolfPack can assist with or fully complete the application on your behalf, but does not control final carrier approval decisions.

Businesses must have a valid EIN (Employer Tax Identification) Number or Tax ID number to register in the United States.

What You Need Before Registering

  • Business Information

    • Legal business name as registered with IRS or government records

    • Tax ID or EIN

    • Business address

    • Website URL with SMS consent language

  • Account Owner Details

    • Name

    • Job Title

    • Email address

    • Phone number

  • Messaging Materials

    • Sample messages that include your business name and STOP instructions

    • Proof of opt-in language such as screenshots or URLs


Opt-In Requirements

All contacts must provide explicit consent to receive SMS messages.

Privacy Policy

Include this language on your website Privacy Policy page:

"By providing your phone number, you agree to receive marketing or promotional SMS messages from [Company Name]. Message and data rates may apply. Message frequency varies."

Your Privacy Policy and Terms of Use must also specify how contact information is collected, used, and shared. If your website is hosted through WolfPack, our team can update these pages for you.

Contact Form Checkbox

Include a required opt-in checkbox with this language:

"I agree to receive marketing or promotional SMS messages from [Company Name]. Message and data rates may apply. Message frequency varies."

Contacts must actively check this box. Pre-checked boxes are not allowed. If WolfPack hosts your website, we can update your forms and add the correct checkbox language for you.

Sample Messages

Review Request

Hi [Name], thank you for choosing [Business Name] for your service today. We would love to hear your feedback. Share your review here: [link]. Reply STOP to unsubscribe.

Special Offer

Hi [Name], mention the code [OfferCode] with [Business Name] to save $25 on your next service. Reply STOP to unsubscribe.

Registration Steps

  • Gather Information: Collect all required business details, account owner information, opt-in proof, and sample messages before starting the registration.

  • Access SMS Registration: Log in to ActiveCampaign and navigate to Settings > SMS > Registration, then click Start Registration.

  • Complete Business and Account Details:

    • Business type (LLC, Corporation, etc.)

    • Account owner information

    • Full business address, country, and industry

    • Double-check all information for accuracy, as errors can delay approval.

  • Enter Use Case and Purpose: Provide a clear description of how SMS will be used and ensure messages include your business name and opt-out instructions.

  • Upload Sample Messages and Proof: Provide at least two sample messages and screenshots or links showing how consent is obtained. Confirm your Privacy Policy and opt-in checkbox language meet requirements.

  • Review and Submit: Review all details, spelling, and links before submission. If preferred, WolfPack can complete and submit this application for you.

  • Monitor Status and Follow Up: Monitor your approval status in the ActiveCampaign SMS dashboard. If rejected or delayed, WolfPack will help identify the cause and guide you through troubleshooting or escalation.

  • Confirm Approval: Once approved, SMS features will activate automatically. Keep consent methods and sample messages updated to remain compliant.

Frequently Asked Questions

  • How long does SMS registration take? Most registrations are approved within five to seven business days. Timelines may vary based on application volume and carrier review.
  • Why was my registration rejected? If your registration is rejected, our team will help identify the cause and guide you through any necessary steps to resolve the issue and resubmit. Common reasons include:

    • Business information does not match IRS or government records

    • Opt-in language is missing or unclear

  • What opt-in proof is required?

    • A visible checkbox on forms for marketing or promotional messages with the required language

    • Clear consent language in your website Privacy Policy or Terms of Service

    • Screenshots or links showing how customers provide explicit consent

Support and Escalation

If you have questions or experience issues during registration, our team is here to help.

Contact Support: Support@WolfPackAdvising.com

For Escalation: If your registration has been pending for more than seven days or you receive a denial you do not understand, let our team know and we will escalate your review with our SMS partner.