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SMS Registration Guide

This Article Covers The SMS Registration Process Required To Send Review Request Text Messages Through WolfPack.

Why Registration Is Required

To send SMS messages such as review requests, U.S. carriers require businesses to register through the A2P (Application-to-Person) 10DLC system. This process verifies your business identity and messaging use case to ensure compliance with carrier regulations. WolfPack handles this registration on your behalf as part of your Review Request onboarding.

What You Need Before Registering

Have the following information ready before beginning the onboarding process:

Business Information

  • Legal business name (as registered with the IRS or government records)
  • Tax ID or EIN (Employer Identification Number)
  • Business address
  • Business type (LLC, Corporation, Sole Proprietor, etc.)
  • Website URL

Account Owner Details

  • Full name
  • Job title
  • Email address
  • Phone number

Website Compliance Requirements

Your website must include specific SMS consent language before registration can be approved. This includes:

Privacy Policy Language:

Your website's Privacy Policy page must include:
"By providing your phone number, you consent to receive marketing and/or transactional messages from [Company Name] based on your communication preferences. Consent is not a condition of service. Message and data rates may apply. Message frequency varies. You may opt out at any time by replying STOP."

Your Privacy Policy and Terms of Use must also specify how contact information is collected, used, and shared. If your website is hosted through WolfPack, our team can update these pages for you.

Contact Form Checkboxes

Your opt-in form must include an unchecked checkbox. Contacts should always be able to submit the form without providing a phone number.

Promotional Text Opt-In

"Yes, I want to receive marketing and promotional text messages at the number provided."

Below the checkbox, include the following disclaimer:

By providing your phone number, you agree to receive text messages from WolfPack Advising. Message and data rates may apply. Message frequency varies. For more information, visit our privacy policy.

Contacts must actively check the box to opt in. If WolfPack hosts your website, we can update your forms and add the correct checkbox language for you.

Sample Messages

Review Request:

"Hi [Name], thank you for choosing [Business Name] for your service today. We would love to hear your feedback. Share your review here: [link]. Reply STOP to unsubscribe."

Registration Process

WolfPack manages the entire registration process for you. Here is what to expect:

  1. Complete the Onboarding Form: Fill out the Review Request onboarding form with your business details, account owner information, and website URLs. Your WolfPack team will provide this form during setup.
  2. Website Compliance Check: Our team will verify that your website includes the required Privacy Policy language, Terms of Use, and contact form opt-in checkboxes. If your site is hosted by WolfPack, we can make these updates for you.
  3. Registration Submission: WolfPack submits your 10DLC brand and campaign registration on your behalf. This includes brand registration, brand vetting, and campaign vetting through the carrier registry.
  4. Approval & Activation: Once approved, your dedicated phone number is provisioned and SMS sending is activated automatically. You will be notified when your registration is complete and review request SMS is ready to use.

Registration Timeline

Most registrations are approved within 5 to 7 business days. Timelines may vary depending on carrier review volume. If your registration is delayed beyond 7 days, our team will escalate the review.

Common Reasons for Rejection

  • Mismatched Business Info: Business information does not match official IRS or government records.
  • Unclear Consent: Opt-in language is missing, unclear, or implies forced consent.
  • Missing Checkboxes: Forms lack separate, explicit checkboxes for transactional and promotional messages.
  • Policy Omissions: Privacy Policy or Terms of Service lack required SMS consent language.
  • Lack of Proof: No screenshots or direct links demonstrating how customers provide explicit consent.
  • Blocked Verification Access: The client's website blocks automated traffic, preventing Twilio's automated crawlers from verifying the site during submission.

 

If your registration is rejected, WolfPack will identify the issue and guide you through the steps to resolve and resubmit.

Frequently Asked Questions

Do I need to register myself?

No. WolfPack handles the entire registration process on your behalf. You just need to provide the required business information through the onboarding form.

 

Can I use a third-party SMS provider instead?

No, third-party SMS providers are not supported at this time. All text messaging must use a phone number purchased directly through our system.

We register and assign that number specifically to your brand so it remains fully yours, but all messaging must be managed within our platform to ensure compliance and full system integration.

 

What happens after I am approved?

Once approved, your phone number is activated and review request SMS sending begins automatically based on your configuration.

 

Do I need a separate registration for each location?

No. Registration is required per brand, not per physical location.

Support

If you have questions about SMS registration or experience issues during the process, contact our team at support@wolfpackadvising.com. If your registration has been pending for more than seven days or you receive an unexpected denial, let us know and we will escalate your case.